The Organization Outreach Program

Re-engineering Your Organization’s Outreach:
Using the Principles of Marketing to Foster Growth
and Energize Members

When you hear the term “marketing,” you probably think of getting people to buy products like breakfast cereals or sneakers.  What many don’t realize it the very same principles that encourage people to “buy” something can easily be applied to a variety of areas like getting your kids to eat their vegetables or recruiting and retaining members of an organization.

Tait teaches participants how to use the tools of marketing to refocus their outreach efforts to foster a growing and energized organization.  His professional experience includes developing marketing and outreach programs for clients ranging from local grassroots groups to international nonprofit organizations and corporate businesses to federal government agencies.

In this highly interactive presentation, participants will learn to:

• Understand the makings of a strong brand…yes, it does matter for EVERY organization.
• Evaluate your outreach approach to see if you are “marketing” what people really want to “buy.”
• Understand the psychology of why people become and remain members/customers of certain businesses and organizations.
• Develop messages that truly resonate with your target markets.

Understand the best places to present your messages to contact the people you’re trying to reach.